Tag-Team Jumpstart 12 Role-Play & Coaching Feedback

Call Date

Jul 25, 2025

Primary Topics

Client Retention, Sales + Closing

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Call Description

In this interactive masterclass, coaches practiced the Jumpstart 12 assessment using a “tag you’re it” format—switching coach and client roles mid-session to build muscle memory and adaptability. The group tackled a jewelry store scenario, working through discovery, market dominating position, pricing, and joint ventures, while receiving live feedback on phrasing, pacing, and handling business owner confusion. The session closed with Q&A on keeping assessments concise, building trust, and using improv techniques to sharpen coaching skills.

Why this call matters

  • Provides hands-on practice for the Jumpstart 12 assessment in a dynamic, real-world format.

  • Demonstrates how to clarify confusing questions (like market dominating position and hot buttons).

  • Offers strategies for keeping assessment calls on track and within time limits.

  • Reinforces the importance of listening, adapting, and not slipping into fulfillment too early.

  • Shares practical tips for building trust and control with business owners.

Key Points:

  1. Onboarding & Participation Wins (01:08) – Welcoming new coaches, sharing good news, and encouraging engagement.
  2. Tag-Team Role-Play Setup (03:16) – Explaining the “tag you’re it” format and encouraging everyone to participate.
  3. Discovery & Intake Questions (12:07) – Coach gathers business background, goals, and challenges from the “jewelry store” owner.
  4. Switching Roles & Maintaining Flow (18:00, 29:55, 36:23, 47:48) – Coaches and clients switch roles, practicing adaptability and keeping the assessment moving.
  5. Clarifying Market Dominating Position & Hot Buttons (26:42, 27:22, 48:33) – Live examples and feedback on how to explain and rephrase these key questions.
  6. Pacing, Control & Improv Techniques (56:05, 58:05) – Tips for keeping sessions concise, using silence, and maintaining control without being disrespectful.
  7. Avoiding Early Fulfillment (55:36) – Why you should avoid coaching or solving problems during the assessment phase.
  8. Q&A: Handling Long-Winded Clients (1:00:26) – Strategies for politely keeping business owners focused and on track.

Key Takeaways:

  • Practice switching roles and phrasing to build confidence and adaptability.
  • Clarify confusing questions with concrete examples and client language.
  • Use pacing, silence, and clear expectations to keep assessments concise.
  • Avoid coaching or fulfillment during the assessment—focus on diagnosis and trust-building.
  • Improv and repetition help you handle any situation with business owners.

Notable Quotes:

  • “The foolish people make things happen. All right, the foolish people change the world.”
  • “Ask the question and then be quiet. Let them roll it around in their head.”
  • “If you stay on the path that you’re taught, it may not make sense for every single business owner—listen and adapt.”

Action Steps from the Call

  1. Practice the Jumpstart 12 assessment using the tag-team format to build muscle memory (03:16).
  2. Clarify market dominating position and hot button questions with real-world examples (26:42, 27:22).
  3. Set clear expectations at the start of assessment calls to maintain pace and control (56:05).
  4. Use silence and concise questions to keep clients focused and avoid long tangents (58:05, 1:00:26).
  5. Review the January 15, 2025 ATE call for techniques on maintaining control during assessments (1:01:25).

Resources & Tools Mentioned:

  • Jumpstart 12 Assessment: Core discovery and diagnostic tool for business coaching.
  • Role-Play Calls: Regular masterclasses for practicing assessment and closing skills.
  • ATE Call Recordings (Jan 15, 2025): Training on maintaining pace and control during assessments.

Call Date: July 25, 2025

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